Passionfroot Product Launch
Passionfroot was preparing for a major product launch and funding announcement. Their challenge was twofold:
Communicate the value of a complex product to a broad audience of creators, brands, and potential investors.
Build a consistent and memorable brand presence across different channels, social media, website, and press.
They needed creative assets that not only looked great but worked hard: grabbing attention, building trust, and clearly articulating the product’s benefits.
Credits
Motion Flux
Creative Director: Hansel Pahmer
Design: Cayo, Hansel Pahmer
Motion Designer: Luã Souza, Hansel Pahmer
Music & SFX: Josh L.
Passionfroot
Script: Filip Mark
"We've created over 20 motion videos in the past and the combination of motion design, music, sound engineering, and product understanding that Hansel had was great! As with all projects you creatively iterate - and he was dedicated to getting it right.
Jen Phan Founder at Passionfroot
