Passionfroot Product Launch
Passionfroot
Oct 23, 2024
2D, Animation
About
A platform for creators and brands to manage sponsorships and collaborations.
Project Scope
3 distinct videos for product launch, fundraising, and a new website hero.
About the
project
Passionfroot was preparing for a major product launch and funding announcement. Their challenge was twofold:
Communicate the value of a complex product to a broad audience of creators, brands, and potential investors.
Build a consistent and memorable brand presence across different channels, social media, website, and press.
They needed creative assets that not only looked great but worked hard: grabbing attention, building trust, and clearly articulating the product’s benefits.
Credits
Creative Director
Hansel Pahmer
Design
Cayo, Hansel Pahmer
Script
Filip Mark
Music & SFX
Josh L.
Animation
Luã Souza, Hansel Pahmer
